As of the time this post is published, the Potato Salad Kickstarter campaign has $58,970 in pledges from nearly 5000 backers.
We can only assume that this whole thing was started as a joke. Why would anyone take the time to go online to raise $10 (or whatever it was) to solicit crowdfunds to make potato salad?
As with any shock/funny/unusual thing on the internet, media interest ensued. Now from coast to coast, this guy is getting free advertising, which in turn is increasing the number of backers and the amount of pledges.
There are now entire television shows devoted to showcasing the strange (and free) content on the web, including stories like this, but also encompassing what public figures are saying on twitter about it.
Are we that fickle that we care more about the unusualness of a potato salad crowfunding campaign than raising $50k for a local food bank? Yes. But for the marketeers of America, this is a valuable lesson. If you can figure out the formula for getting this type of unpaid media attention, you deserve every dollar your clients are willing to pay. If you are an average joe with a unique idea, you’ve just got to cross your fingers that your idea takes off. Having a dumb/intriguing internet video/post might just be your key to success, whether you deserve it or not.