If you live in New England, chances are you’ve already been smothered with McDonald’s latest TV & radio ad campaign that features people butchering the traditional Boston/New England accent.
Well if that wasn’t enough, here comes Direct TV with a whole series of ads, web videos and website (TalkBoston.com):
What’s my point? People like familiar things. People like to be able to relate to situations. Perhaps this pertains more to some segments of the population that with others. For instance, Land Rover is not tripping over themselves to get folks from South Boston to explain the features of the new “Range Rovah”. But the ability to connect with your audience in a sort of, “I know someone like that,” or “That sounds like me,” does things no slogan or computer generated animation can do.
Plus, people with accents – or impersonating them – are wicked funny, guy.
I thought I had seen the limit on how far you could go with TV ads when Charmin rolled out their cartoon bear commercials a few years ago. I was wrong. They’ve gone one step further.
Now, everyone has different wants and needs from their bathroom tissue, but I’m pretty sure that, due to frequency, we’ve all had the chance to experiment with various brands to get the desired result. Charmin has decided to remind us that we are apparently all completely incapable of keeping ourselves clean.
Charmin’s first series of ads dealt with mother bears chasing around child bears to clean of the “pieces left behind”. Are you kidding me?
If you’re going to spend the money, spend it wisely. There are so many ways to target (or micro target) your audience with tailored messaging, there is really no excuse for something like this. Unless I am missing something, this is a quintessential example of how to waste your FB or online marketing dollars.
For the record, I live in New Hampshire, not Japan, and I have no connection to any other page(s) that deal with aftermarket auto parts and accessories. I can’t read Japanese. And I am definitely not travelling to Japan to investigate if I should be interested in aftermarket parts for the Toyota or Lexus I don’t own.
Below is an undoctored screen capture from my Facebook feed sometime in January.
We all know mustaches are making a comeback with the young folks, but there still are enough old(er) dudes with mustaches who can/will relate to the middle aged mustache men in these ads, or are in fact the men these characters were modeled after. You cover many different demos here across multiple generations.
Whether a mustache is a novelty or something you’ve worn for the last 25 years, at the very least, these two brands (if not many more) have captured this unique moment in time where the planets have aligned and America has an insatiable appetite for upper lip fur.