As of the time this post is published, the Potato Salad Kickstarter campaign has $58,970 in pledges from nearly 5000 backers.
We can only assume that this whole thing was started as a joke. Why would anyone take the time to go online to raise $10 (or whatever it was) to solicit crowdfunds to make potato salad?
As with any shock/funny/unusual thing on the internet, media interest ensued. Now from coast to coast, this guy is getting free advertising, which in turn is increasing the number of backers and the amount of pledges.
There are now entire television shows devoted to showcasing the strange (and free) content on the web, including stories like this, but also encompassing what public figures are saying on twitter about it.
Are we that fickle that we care more about the unusualness of a potato salad crowfunding campaign than raising $50k for a local food bank? Yes. But for the marketeers of America, this is a valuable lesson. If you can figure out the formula for getting this type of unpaid media attention, you deserve every dollar your clients are willing to pay. If you are an average joe with a unique idea, you’ve just got to cross your fingers that your idea takes off. Having a dumb/intriguing internet video/post might just be your key to success, whether you deserve it or not.
There are very few things on TV that make me laugh out loud. Apparently, I need to stay up later, or waste lots of time watching DVRed episodes of late night TV, because everyday I wake up to see clips like this posted by the various late night programs.
Social media has created a new genre of entertainment, news and scandal. Everything celebrities or public officials tweet or post are combed through by various media outlets and tested for level of offensiveness, acceptability, etc. The names escape me, but I’m sure there are entire television shows devoted to review and analysis of what people in the public eye tweet or post.
Jimmy has turned it around and made a segment devoted to turning tweets by people not in the public eye that contain hyperbolic, vitriolic comments of people in the public eye: Celebrities Read Mean Tweets.
This is one of those rare television productions (although Kimmel has several) that makes me laugh out loud.
If you’re going to spend the money, spend it wisely. There are so many ways to target (or micro target) your audience with tailored messaging, there is really no excuse for something like this. Unless I am missing something, this is a quintessential example of how to waste your FB or online marketing dollars.
For the record, I live in New Hampshire, not Japan, and I have no connection to any other page(s) that deal with aftermarket auto parts and accessories. I can’t read Japanese. And I am definitely not travelling to Japan to investigate if I should be interested in aftermarket parts for the Toyota or Lexus I don’t own.
Screen capture from my Facebook feed this morning